10 Great Ideas and Topics For Writing Dissertation On Marketing

July 26, 2016

Writing a dissertation for the field of marketing can be rewarding. It will need you to analyze the real world issues and deal with some complex sociological and psychological problems in a very careful manner. The marketing field is fairly broad in scope, therefore you can find many options to select a marketing dissertation topic that will be in your interest. Choosing a topic of your interest is very important, because good dissertation needs a lot of time as well as effort, and if you are not compelled with the topic or subject you have selected it will soon become a chore, however if you have a real interest in that topic then you Uk dissertation writing process will be more simpler, easier as well as more enjoyable.

For such purpose alone it is important to spend a lot of time and effort considering exactly what marketing aspect you are really interested in, and possible topics that best match your own interest in the field. It is also significant to ensure that whatever topic or title you select is also unique for you. It can be helpful to look for few examples to jumpstart this creating writing process.

10 great Dissertation Ideas for Field of Marketing

  1. What actually has caused relative failure of Tesco’s efforts of marketing? Comparing the Tesco’s marketing practices in UK with that in USA

  1. Analyzing the difference between branding practices of Obama’s 1st and 2nd presidential campaigns.

  1. Analyzing the ethics of advertising that are targeted towards children. Take Hariba as primary case study

  1. What efforts were made from major banks of high street in order to rebrand themselves after financial crisis of year 2007?

  1. Do brands nowadays take complete advantage of promotional opportunities on internet and social media?

  1. To what extent modern communication through internet and technology will always be a step ahead of advertising?

  1. How price comparison websites have affected the marketing practices of insurance and airline companies, hotels and banks?

  1. What steps could Malaysian Airlines take for remarketing their brand loyalty in wake of tragic and disastrous 2014?

  1. Analyzing ways in which Disney promotes newest Star Wars movie in light of previous 6 parts.

  1. Why Sony’s PS4 was so successful after previous iteration was less famous than both the Nintendo Wii and Xbox?

These are few examples of marketing dissertation ideas for you to get started with your projects. Some of these are too broad and need an application of specific business and/or location to make them narrow enough to manage easily.

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